50 SKY SHADES - World aviation news

Heathrow airport to play poetry to passengers to make travel ‘more enjoyable'

Download: Printable PDF Date: 17 Mar 2016 19:14 (UTC) category:
Publisher:
Heathrow airport to play poetry to passengers to make travel ‘more enjoyable' - Airports / Routes publisher
Dana Ermolenko
Country: United Kingdom
Source: Mashable

Travelling during the Easter rush can be pretty stressful, but the UK's hub airport has just announced a new initiative to entertain passengers while they wait.

Passengers at Heathrow Airport this Easter can expect to hear poetry from former children’s laureate Michael Rosen, performance poet Laura Dockrill, and authors Danny Wallace and MG Leonard broadcast via overhead speakers at designated "poetry points."

The poems — written especially for the initiative — will all be inspired by holidays and tales of faraway destinations intended to entertain families during their airport waits.

For the initiative, children's poet Rosen penned a poem about a downtrodden suitcase that wants to be free:

I may be a suitcase
but I want to be free
I want to go to the beach,
and swim in the sea
I want to go to the mountains
and learn how to ski

With 850,000 passengers and 250,000 families expected to take off from Heathrow Airport this Easter, the new initiative is designed to keep passengers entertained as they wait.

“Easter at Heathrow brings huge numbers of families travelling for leisure and we wanted to make it as enjoyable as possible as soon as their journey begins," Heathrow CEO John Holland-Kaye said in a statement.

"We hope that by providing poetic inspiration from children’s authors such as Michael Rosen and Danny Wallace, children and families will enjoy getting involved during their journey,” he continued.





Recommended

Atoms and Joby Aviation form strategic partnership to build America's vertiport network

Atoms and Joby Aviation announced a strategic partnership to acquire and develop vertiport sites in the United States. The companies will initially focus on Florida, New York, and Texas, the markets w...

Where performance meets preparedness — General Aviation Service’s approach to high season success

Summer high season in Spain is always a defining period for general aviation sector, and this year is no exception. With the first two months already behind us, preliminary results are offering a clea...

American Airlines and Infinium announce commercial passenger flight powered by eSAF

American Airlines and Infinium today announced its first delivery of eSAF to a commercial airport for use in a commercial passenger flight, marking a major milestone in the decarbonization of avi...

ALTEA advises structured approach as business jet sales become increasingly complex

ALTEA released a comprehensive Business Jet Pre-Sale Housekeeping Guide, designed to help owners address essential legal, technical, financial, and design details before bringing an aircraft to the ma...

Android Apps development in Riga, Latvia