easyJet, Europe’s leading airline, launches a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway.
The engaging and uplifting film shows a plane in flight above the clouds before transporting viewers through the imagination of a passenger on board. As easyJet Senior First Officer Diana Gomes da Silva takes us on our journey, the film ends with the sun setting over the European landscape below and asks viewers to ‘Imagine where we can take you’.
The fully integrated, pan-European brand campaign launches on TV in the UK on 14 September during Gogglebox with all the media buying and planning being undertaken by OMD.
Created by creative agency VCCP, and shot by directors Sacred Egg through Riff Raff Films, it is supported by a pan-European €12million media budget comprising of TV, Press, Cinema, Social and Digital Outdoor, with stills imagery by Thomas Prior.
The ad is set against the evocative soundtrack of Cat Power’s ‘Dreams.’
Lis Blair, easyJet Chief Marketing Officer, commented:
“This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers.
“With over 1,000 routes our customers can reach so many great experiences across Europe, and this new campaign captures this with a moving and engaging creative concept.”
Andrew Peake, VCCP Chief Executive Officer, commented:
“Working with the team at easyJet, we're very proud of this latest campaign which brings a new and emotive take on the Generation easyJet idea. The campaign takes people on a flight of imagination as we inspire travel across Europe.
“It will run across Europe and will be integrated across all channels”
European business aviation company KlasJet has finished 2018 with a big bang. The company has extended its fleet with three Boeing 737-500s. Growth of the fleet is one of the cornerstones of KlasJet&r...
Global aviation services company Click Aviation Network will be sending representatives to the 2019 Schedulers & Dispatchers Conference (SDC2019) in San Antonio, Texas, from 29 January to 1 Februa...
Airbus’ manufacturing growth in the United States advanced another step today in Mobile, Alabama, as construction of the company’s A220 Manufacturing Facility officially launched with a gr...
2019 kicked off with a $1bn investment of a US private equity giant KKR into the passenger and freight aircraft leasing business. The deal reflects the ever-growing interest of investment entities tow...