50 SKY SHADES - World aviation news

Star-Studded On-Board Safety Video Like Never Before

Download: Printable PDF Date: 28 Nov 2019 09:45 category:
Publisher:
Star-Studded On-Board Safety Video Like Never Before - Airlines publisher
Krista Kuznecova
Country: Qatar Aircraft: Airplanes Airline: Qatar Airways

Qatar Airways has turned the pre-match team-talk into an entertaining safety video that will be shown on board flights before the end of the year. Featuring football legends past and present, the humorous video delivers important safety information with the help of personalities from the airline’s ongoing partnerships with AS Roma, FC Bayern Munich and FIFA.

The film stars Brazilian footballer Neymar Jr, FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu, who are led through the in-flight safety routine by a comedic double act of coach and kitman played by British television regular Jason Thorpe and comedy actor Ross Hatt.

This is a locker room like never before in which Lewandowski demonstrates how to use a life jacket, where Cafu helps a younger version of himself attach an oxygen mask and where Paris Saint-Germain star Neymar Jr makes a special appearance to guide Qsuite passengers.

Directed by Peter Lydon, who co-wrote the script with award-winning creative agency 180 Kingsday, the six-minute film is designed for Qatar Airways’ global, family audience. Mirroring the airline’s latest campaigns, the film seeks to add a playful spin to a vital part of the in-flight experience.

Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms Salam Al Shawa, said: “At Qatar Airways, safety is priority one and we want to ensure everyone, including our most frequent travellers, watches our safety briefings. The wonderfully creative concept from 180 Kingsday will capture our passengers’ attention whilst providing a fun, light-hearted video to get the in-flight entertainment underway. The level of quality and attention to detail in this video is paramount and I am sure the content will both inform and amuse our global passengers of all ages.”

Kalle Hellzen, Executive Creative Director at 180 Kingsday, said: “Humour has been shown to increase memory, so there seems to be no better way to communicate such important information than by making it fun. As always, the world of Qatar Airways enchants.”

Click on the photo and enjoy the video: 

Qatar Airways holds an extensive global sports portfolio, sponsoring top-level sporting events and some of the biggest football clubs around the world including AS Roma, Boca Juniors and FC Bayern Munich. As official FIFA partner, Qatar Airways sponsors the FIFA Club World Cup Qatar 2019™ and the FIFA World Cup Qatar 2022™, reflecting the values of sport as a means of bringing people together, something at the core of the airline’s brand message - Going Places Together.

Qatar Airways was recently named ‘Airline of the Year’ for the fifth time by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘World’s Best Business Class’, ‘Best Business Class Seat’, and ‘Best Airline in the Middle East’.

 



Loading comments for Star-Studded On-Board Safety Video Like Never Before...


Recommended

Milano Prime 2019 traffic growth numbers are more than impressive

Business&General Aviation traffic in Milan in December in the two airports managed by Milano Prime – Linate Prime and Malpensa Prime - registered an overall growth of 19.4%. The gr...

Daher results 2019 - 68 turboprop aircraft from its TBM and Kodiak product lines

Daher announced business results of 2019 for its expanded turboprop-powered aircraft family, with the company logging sales of 48 TBMs in the TBM 910 and TBM 940 versions, along with 20...

Liebherr Aerospace Brasil partners PTI Technologies

Liebherr Aerospace Brasil entered a new partnership with PTI Technologies and signed a contract to become the supplier of hydraulic manifolds for Embraer’s latest aircraft. Liebhe...

A diverse new decade of charter business is coming

We often have an opportunity to discuss the future development of business aviation industry with TOP executives. What is changing, how it will impact the industry, what trends are to be expected?&nbs...