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A diverse new decade of charter business is coming

Download: Printable PDF Date: 14 Jan 2020 11:39 category:
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A diverse new decade of charter business is coming - Business aviation publisher
Tatjana Obrazcova
Country: Switzerland Aircraft: Airplanes

We often have an opportunity to discuss the future development of business aviation industry with TOP executives. What is changing, how it will impact the industry, what trends are to be expected? Let's see deeper with Chief Operating Officer of Vertis Aviation, Catherine Buchanan .The company is predicting a decade of diversity as changing social attitudes, environmental concerns, and technological advancements bring new operating models to the international business aviation charter market. business

Catherine Buchanan states a combination of major influences could potentially transform business aviation charter operations into a more efficient and operationally sustainable model. Following a successful 2019 which saw Vertis profitability grow as it enhanced its global charter offering with a new US presence, expanded its charter team, and ramped up its third party sales offering via the Vertis Charter Management Programme, Buchanan is now assessing what will affect charter activity in the next decade.

Vertis has seen an upward trend in requests and booking of shared charters and empty legs. She believes this will continue as the ‘on-demand’ and ‘socially primed’ nature of the next generation affects the behaviour of business aviation charter customers.  “The digital native generation are our next set of customers. They are empowered by technology which makes them a far more informed demographic than ever before. Digital know-how strengthens their abilities to source empty legs, join membership organisations that offer shared charter options, and increases willingness to share information to better fulfill their travel needs. This will significantly affect the way they book charters,” says Buchanan. Vertis has noted that since launching the Vertis Aviation App, which provides the ability for users to book individual executive jet seats, source near-real time charter flight information, and access empty leg data for competitively priced private jet flights, requests for flights from this new demographic has grown.

The impact of climate change will also be a big driver in changed charter behaviour through the next decade says Buchannan. As the climate crisis worsens, flight shaming gains momentum and alternatives to hydrocarbon fuel are yet to be proven, customers want to make a positive contribution to carbon offsetting. The number of ‘green’ programmes is increasing, and charter customers will increasingly demand means of mitigating their impact. Charter companies and brokers developing sustainable, long term options to satisfy this requirement will win out. “Vertis Aviation will be launching a green campaign this year to encourage existing customers to consider the impact their travel has on the planet and attract new environmentally conscious customers to the business. We know that the captains of industry will continue to need to optimise the benefits of executive aviation, and we also recognise there is a need for them to lead the way in reducing carbon impact. What requires change from one generation will be the norm of the next.”

Vertis says advancement in technology will be a key transformer of the charter experience. The amount of data aggregated, stored and analysed by automated systems will continue to grow. Improved methods of data analysis will keep charter brokers and operators more informed about customer behaviour. Digitised aviation supporting the Internet of Things will also see aircraft better prepared for each individual passenger as aircraft automatically inform suppliers of requirements for the next leg. “This will enhance the charter experience across the whole value chain as suppliers, operators and brokers better satisfy customer needs.”  

Buchanan expects that vehicles yet to be developed will change the charter model. “We currently charter business jets from airport to airport, but looking to the next decade I can imagine we’ll be chartering a pilotless Evtol (electric vertical take-off and landing)  machine to transport customers directly from their home or office to airside, where a hybrid powered aircraft will fly shorter journeys, or a jet powered by sustainable aviation fuel will support longer missions. We are eagerly awaiting the day we can charter a hypersonic aircraft to conduct a multi-leg journey in one day too. We’ll all be keeping a close eye on what will take off through the next decade, it’s going to be one of diversity for sure.”



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