50 SKY SHADES - World aviation news

SKYdeals will present the first solution of inflight “Shoppertainment” at the Aircraft Interiors Expo in Hamburg

Download: Printable PDF Date: 04 Apr 2018 06:39 category:
Publisher:
SKYdeals will present the first solution of inflight “Shoppertainment” at the Aircraft Interiors Expo in Hamburg - Events / Festivals publisher
Krista Kuznecova
Country: Germany Aircraft: Airplanes

The start-up SKYdeals will attend the Aircraft Interiors Expo in Hamburg from 10th – 12th April 2018 on booth #3C30.
SKYdeals will showcase the first solution of inflight "Shoppertainment" in the world.

On this occasion, the two founders, also members of the APEX* association, will have the opportunity to showcase to main airlines representatives their concept and its advantages as a new source of additional revenues and as an innovative passenger experience.

Every day, 8 million people around the world travel by plane and thanks to Inflight broadband, it’s now possible to reach these passengers in real time, and to interact with them.

SKYdeals is the first platform dedicated to this population, a marketplace where brands and service providers can offer, directly to passengers, highly targeted event-driven sales and private sales.
This e-commerce platform gives a double benefit for airlines:

  • -  Quickly access to an innovative, entertaining and connected digital service for passengers: Thanks to its “Plug & Play” catalogs, SKYdeals can be implemented in only two weeks and without any major investment from airlines.

  • -  A new source of revenues from inflight connectivity based on a revenue sharing model. SKYdeals will present during the event some revenues simulations, which clearly show all the potential of inflight e-commerce.

    With the development of onboard Wi-Fi, SKYdeals relies on a fast-growing market. Indeed, the market of inflight broadband will reach $130 billion, resulting in $30 billion of additional revenue for airlines by 2035, compared to $1 billion in 2018**. Half of these revenues will be dedicated to e-commerce, advertising and premium content.

    *APEX: Airline Passenger Experience
    ** from “Sky High Economics” case study of LSE Consulting realized in 2018

About SKYdeals

SKYdeals is an innovation in the world of travel retail: the first solution of Inflight "Shoppertainment", an e-commerce platform dedicated to passengers connected to the Internet via onboard Wi-Fi.
* A new and personalized shopping experience for passengers, with exclusive offers of products and services at destination, available only during the flight.

* More than a significant source of additional revenue for airlines, the first "Shoppertainment" solution revives enthusiasm of entertainment onboard while they can enrich substantially the customer data. * A brand new revolutionary sales channel for brands and services that can target a captive, international and premium audience of more than 3 billion passengers a year. 

Related event:
10
April
2018
Germany, Hamburg, Hamburg Messe, Messeplatz 1, 20357, Hamburg, Germany.


Archived
1 year ago



Loading comments for SKYdeals will present the first solution of inflight “Shoppertainment” at the Aircraft Interiors Expo in Hamburg...


Recommended

British Airways joins the community fight against COVID-19

British Airways is joining the response against Covid-19 with a company-wide taskforce who will bring their skills and expertise to communities across the UK to help the fight against the COVID-19 vir...

Airbus A350-1000 deployed in fight against COVID-19

Airbus continues to purchase and supply millions of face masks from China, the large majority of which will be donated to governments of the Airbus home countries, namely France, Germany, Spain and th...

Boeing extends temporary suspension of Puget Sound production operations

Boeing is extending the temporary suspension of production operations at all Puget Sound area and Moses Lake sites until further notice. These actions are being taken in light of the company's con...

Return to the Skies - London Biggin Hill recovery package for operators

London Biggin Hill Airport is launching a package of services to help operators maintain aircraft airworthiness and keep flight crew training current during the coronavirus crisis, so that flight oper...