50 SKY SHADES - World aviation news

Airbus Corporate Jets: Your world above the world

Download: Printable PDF Date: 20 Apr 2017 11:00 categories:
Publisher:
Airbus Corporate Jets: Your world above the world - Manufacturer publisher
Krista Kuznecova
Country: France Aircraft: Airplanes

An advertising campaign highlighting the liberty of movement, relaxation and peacefulness available aboard Airbus Corporate Jets (ACJ) product line has made its debut at one of the world’s largest gatherings for art and artists.

Unveiled at Artexpo New York 2017, the campaign – titled “Your world above the world” – comprises three scenes – Freedom, Harmony and Serenity,  displaying sumptuous space and luxury in the air, serving as visual metaphors for the experience of owning and travelling in an Airbus corporate jet.

The advertisements were created in collaboration with internationally-renowned artist Berndnaut Smilde and professional photographer RJ Muna, and are particularly unique due to the appearance of beautiful man-made “indoor clouds.”  

In a world where there are no borders, no barriers, and no limits, the sky represents the ultimate freedom. The sky can’t be bought, but it can be owned through ACJ. ACJ has made the sky part of our audience’s life. Whether at ground level or in the sky – these jets are an extension of their lifestyle, their perfect place in the sky. Clouds, and the sky, may be the stuff of dreams; but for our customers, we’ve made that dream a reality.

“Creating ‘clouds in rooms’ is part of my passion for exploring the creativity of spaces, so it was intriguing when ACJ proposed using it as a twist on ‘putting rooms in clouds,” explained Smilde, who created the clouds by spraying a fine mist of water in the air and then blowing smoke onto it.

“The challenge was to capture an ephemeral and living artwork, lasting only a few seconds, in a way that echoed elegance, space and relaxation,” added Muna. “Adopting a low camera viewpoint helped to put the clouds up in the air, where you normally see them, and to convey a sense of grandeur and freedom.”



Loading comments for Airbus Corporate Jets: Your world above the world...


Recommended

Airbus Helicopters continues industrial transformation with Paris-Le Bourget blades site

On 1 December 2017, Airbus Helicopters celebrated the inauguration of its Paris-Le Bourget site, where  helicopter blades are now being produced for the Airbus range. The blade-specific specialis...

Garmin® introduces industry-first, all-in-one portable ADS-B and SiriusXM Aviation receiver

Garmin International Inc., a unit of Garmin Ltd.announced the GDL 52/51, a series of portable receivers that are capable of receiving Automatic Dependent Surveillance-Broadcast (ADS-B) traffic and wea...

Oriens Aviation moves into Pilatus PC-12 MRO support with Avalon Aero London Biggin Hill acquisition

Oriens Aviation, the exclusive Pilatus Centre for the British Isles, has reinforced its commitment to the world's best-selling single engine turboprop (SET), the Pilatus PC-12, and the growing SET...

HNA General Aviation Explores New Models to Support Building China’s “Belt and Road”

General Aviation has became the focus in China after the State Council released “Guidelines to Promote the Development of the General Aviation Industry” which are aimed to building new inf...