50 SKY SHADES - World aviation news

Marenco Swisshelicopter rebrands its fast-growing business

Download: Printable PDF Date: 04 Feb 2018 07:34 categories:
Publisher:
Marenco Swisshelicopter rebrands its fast-growing business - Manufacturer publisher
Tatjana Obrazcova
Country: Switzerland Aircraft: Helicopters

MSH, the Swiss helicopter manufacturer, has unveiled its new brand name.

During an inauguration event held at its recently completed corporate/engineering facility, the company’s CEO, Andreas Loewenstein, introduced Kopter to customers, suppliers, partners and staff.

Kopter marks a new chapter in the company’s history. The launch is an opportunity for the company’s leadership to share its ambitious business strategy, as well as news about its upcoming flight test programme and the start of production of the SH09 helicopter.

The introduction of the Kopter name, logo and brand design is a decisive step that places the business as a potential leader in the marketplace. By simplifying the brand, Kopter will be better placed to tell the world its story. The distinctive branding will be accompanied by a bold new strapline that outlines the business’s everyday aim – and its ongoing vision – for missions accomplished.

Loewenstein said of the rebrand: “We’re a company with an upward trajectory. Over the past few years, we have grown quickly. To support that growth, and place us as a leader in our field, we need to be clear about who we are. That means investing in our brand and telling our story.”

“Our new name provides us with immediate recognition. It allows us to own a word that is synonymous with helicopter travel. As we are an unmistakably Swiss company, the use of a ‘k’ – instead of a ‘c’ – gives the Kopter a strong, Swiss–Germanic feel. It has a feeling of solidity and dependability – two things that are essential in our industry.”

“Kopter is a modern name. In branding as in engineering, confidence is delivered through simplicity of thought. Kopter is a marker in the ground to let people know we have arrived – and we’re here to stay.”

Kopter also makes a promise to its customers: whatever the missions, whatever the times, wherever the places, Kopter will get you where you’re going – safely, quickly and consistently.

For more information, please read our guide ‘Say hello to our new brand’ at: koptergroup.com

During an inauguration event held at its recently completed corporate/engineering facility, the company’s CEO, Andreas Loewenstein, introduced Kopter to customers, suppliers, partners and staff.

Kopter marks a new chapter in the company’s history. The launch is an opportunity for the company’s leadership to share its ambitious business strategy, as well as news about its upcoming flight test programme and the start of production of the SH09 helicopter.

The introduction of the Kopter name, logo and brand design is a decisive step that places the business as a potential leader in the marketplace. By simplifying the brand, Kopter will be better placed to tell the world its story. The distinctive branding will be accompanied by a bold new strapline that outlines the business’s everyday aim – and its ongoing vision – for missions accomplished.

Loewenstein said of the rebrand: “We’re a company with an upward trajectory. Over the past few years, we have grown quickly. To support that growth, and place us as a leader in our field, we need to be clear about who we are. That means investing in our brand and telling our story.”

“Our new name provides us with immediate recognition. It allows us to own a word that is synonymous with helicopter travel. As we are an unmistakably Swiss company, the use of a ‘k’ – instead of a ‘c’ – gives the Kopter a strong, Swiss–Germanic feel. It has a feeling of solidity and dependability – two things that are essential in our industry.”

“Kopter is a modern name. In branding as in engineering, confidence is delivered through simplicity of thought. Kopter is a marker in the ground to let people know we have arrived – and we’re here to stay.”

Kopter also makes a promise to its customers: whatever the missions, whatever the times, wherever the places, Kopter will get you where you’re going – safely, quickly and consistently.



Loading comments for Marenco Swisshelicopter rebrands its fast-growing business...


Recommended

A very fortunate person to work in aviation which is his passion - Bennet Walsh

Industry events are an amazing source of meetings, of discoveries, of learning new things. Thanks to MEBAA Conference Morocco, 50skyshades had a perfect opportunity to discuss with Mr....

Asia’s Leading Private Jet Charter award goes to Sino Jet

Sino Jet has announced its strategy for continued growth in Asia Pacific. The company, which has just been awarded two coveted World Travel Awards 2019, has also further expanded in the Greater Bay Ar...

Airline expectations are rising for interiors

Airlines in the Middle East region are actively looking for innovative interiors designs and technology, as passenger expectations continue to drive the industry. When Aircraft Interiors Middle E...

Cairo joins the Emirates A380 network

Emirates will introduce a regular scheduled commercial A380 service to the Egyptian capital starting from 27 October 2019, four times a week. The only airline to operate a scheduled A380 service to Ca...