Aren't we all trying a bit of manipulation here and there to make things happen? Come on, admit it! Your middle name is not "holiness". You want prospects to stop going to contestants or competitors and start coming to you.You like to strike deals to your own or your business’ advantage.That requires a bit of Behavior Modification. The modification may be achieved through marketing. It may not have to do with business…, but what do you think flirting is? Marketing and flirting are behavior chang...
EBACE versus AERO. In the ring are a heavyweight that has lost a considerable number of pounds and a rising contender.AERO should not try to become EBACE and EBACE should not try to become AERO. It won’t work. Uniqueness should be their strength. A formal cooperation model, shared programming, cross-promotion, and joint advocacy, would give Europe a unified aviation voice that balances legacy, reinvention, sustainability, and innovation.AERO’s realistic future is anchored in sustainability and i...
Don’t ask me! Instead, I asked AI itself for you by interviewing a ChatGPT. A ChatGPT, or just chatbot, is a computer program that uses large language models to produce human-like text in conversation either through text or voice. It can answer questions, provide information, or perform tasks by interacting with users in natural language A: “AI feels ‘so freaking smart’ because it combines massive data, advanced algorithms, and lightning-fast processing to mimic certain aspects of human int...
Have you ever heard of a “Zig when they Zag” campaign? “Study the methods of your competitors and do the exact opposite”, David Ogilvy an advertising pioneer often hailed as the “Father of Advertising.” He revolutionized the industry by blending emotional appeal with rational benefits. Contrarian branding thrives when one challenge standards with purpose, not just to be different, but to be unforgettable. According to regional tourism boards, over 20 Caribbean islands host culinary festival...
With age comes wisdom, unfortunately sometimes age just comes alone. Talking about wisdom. Did you know that the Sargassum seaweed offers a rich, underutilized source of compounds. Its cosmeceutical potential is gaining traction, especially for marine-based anti-aging and regenerative skincare innovations. It contains several potent anti-aging compounds like terpenoids that support skin health reduces signs of aging. Fucoxanthin has skin-brightening properties and supports skin elasticity. ...
University researchers in four continents have proven that fuel can be generated from seawater through a process called electrolysis. This emerging innovation is a revolutionizing game-changing clean energy source. It enables scalable, efficient hydrogen production using abundant seawater and renewable power. Benefiting the most will be coastal and island regions such as the Caribbean, Canary Islands, Indonesia, Philippines, and Polynesia. Hydrogen fuel is a viable solution for decarbonizing lon...
Brainstorming is one of the most effective catalysts for innovation when done right. It’s not just about tossing ideas around; it’s about creating a dynamic space where diverse minds collide, challenge assumptions, and spark breakthroughs. Brainstorming fuels innovation and unlocks creative flow as it encourages free thinking and suspends judgment, allowing unconventional ideas to surface. Rapid idea generation helps identify multiple pathways to tackle complex challenges. One person’s spar...
We all want a stronger, safer, more prosperous Caribbean. Innovation isn’t a luxury — it’s how we get there. We should not just talk about change but rather lead it. A problem may be that we’ve been boxed in by outdated models. Out-of-the-box thinking isn’t rebellion — it’s renewal. The path of innovation is less traveled but is bold and transformative. That’s the route we must take and build the Caribbean’s next economy. It requires fresh thinking and proactive leadership that embraces bold, tr...
The future of the Caribbean hinges on its capacity for innovation and is key to sustainable growth. One has to get used to it that the new normal will not be the same as the old normal in every way. Prioritizing proactive, strategic innovation initiatives is essential. The benefits and impact of innovation in economic development are:It boosts productivity as the implementation of new technologies and processes enables increased efficiency and output. It drives growth as it facilitates...
The Caribbean is being stuck with economies that are over-proportionally depending on revenue from tourism and related activities. No, this is not just about hurricanes. If it wasn’t the weather, then it was the Covid virus or a recession. It is an economy that was directed in an unsafe direction.What was in the past is history and what evolved over the years shall not be judged. There is no time for blame games and this is not around politics or politicians from the past until today. It is not...
Initiator at CARIBAVIA and RIVIERAVIA conferences.
A Specialist in Strategic Communication – i.e. communicating essential information to selected audiences and to ensure that the communication is noticed by the senses, sticks in the mind, and affects the thinking, behavior, or activities of the audience.
Combine this with his current activities as event organizer, award judge, author, editor, columnist, copy writer, and you may conclude that he is a source of power for corporate communication.
