Some national business aviation associations lead. Some follow. Most drift. BBGA – United Kingdom may be considered the most professionally run national association in Europe. BBGA behaves like a business. If EBAA wants to lead Europe, it must also behave like a business. BBGA is not bigger; it is better designed. EBAA should adopt that design at continental scale. BBGA delivers more with less — EBAA delivers less with more. If EBAA were a business, it would not survive the quarter. If it w...
EBAA is not suffering from a lack of intelligence or good intentions. It is suffering from a lack of relevance. If EBAA does not change, the European business aviation ecosystem will fracture, decentralize, and rebuild itself without EBAA. This is not a threat. It is the natural behavior of an ecosystem when its central node fails. What happens if EBAA does not change is an ecological inevitability. It is not hypothetical. It’s time to wake up.In a southern European country not to be mentioned b...
When EBACE was cancelled, the total measurable, quantifiable economic impact is an estimated €23–42 million, plus the unquantified strategic losses. So now what? Let’s start with some numbers. EBAA lost its largest revenue engine. EBACE historically generated 40–60% of EBAA’s annual operating revenue. This is the typical percentage for associations with a single flagship event. In the past EBAA explicitly stated that EBACE “helped generate the financial means that enable the association to...
EBAA’s ego failure mode forms a system of self-importance, where the association confuses administration with leadership, ritual with relevance, and legacy with legitimacy. Those modes ultimately hollowed out EBACE and now threatens the organization’s future. EBAA clung to EBACE as a symbol of identity rather than a product requiring reinvention. Legacy became the anchor that drowned it. The meta-reason for the failure of institutional narcissism is that an association becomes more invested...
The uncomfortable truth is that in the last 5+ years EBACE has lost altitude and this year it has crashed. Not because the industry is shrinking. Not because Europe lacks ambition. If EBACE were a commercial brand, it would have been killed years ago. It has no story, no soul. A brand cannot be built like a policy paper. It should have been re‑launched years ago. Based on 2024–2025 reporting and leadership statements, EBAA over-relied on a single event that lost strategic purpose. Suggested...
Movement is the message. If EBAA fails to produce a credible, future‑proof EBACE concept within the next months, it signals to the membership that EBAA has lost strategic direction, industry leadership, and possibly relevance. The membership’s reaction would not be mild—they would fragment, defect, or begin building alternatives.A failure to reinvent EBACE with a new concept would communicate damaging messages. Members would interpret the silence as proof that EBAA cannot articulate a...
The phrase “on steroids” is shorthand for exactly that: amplified beyond what is natural, necessary, or strategically useful. A reality phenomenon in the event world is when a conference becomes so oversized, overproduced, or overstuffed that its scale stops being a strength and starts being a signal of bloat, overcompensation, or misaligned ambition. It’s not a summit — it’s a bloat parade. All volume, no voltage. A maximalist event with a minimalist outcome. Bigger than necessary, smaller tha...
A feasibility study! It is the discipline that turns vision into victory. A feasibility study, that is the moment of brutal honesty before the romance of execution. It is the disciplined act of asking, “Should we do this?” before anyone wastes a euro or dollar proving that we shouldn’t. A feasibility study takes a concept and strips it of wishful thinking. Hope is not a strategy, and enthusiasm is not a business model. EBACE as well as EBAA may have to be reinvented. EBACE once m...
This is about redefining what a top aviation event can be without competing with other aviation events. Creating a summit worthy of its orbit and positioning itself as the "State of Business Aviation" where attendance is exclusive. A must-participate attend event that is intimate yet global, curated for select participants, and designed to make a lasting impact. One will never become an eagle by thinking like a chicken. Controversy frequently fosters advancement. Provocative approache...
EBACE was the flagship event of EBAA. A flagship event is an organization's main, most significant and high-profile gathering that defines and strengthens its brand reputation. A flagship is the ship that says: “This is who we are at our best”. It is the operational and symbolic center of a fleet. The flagship is the most prestigious vessel that represents a brand publicly. The sinking of EBACE is a psychological blow to the European business aviation community and a strategic global...
Initiator at CARIBAVIA and RIVIERAVIA conferences.
A Specialist in Strategic Communication – i.e. communicating essential information to selected audiences and to ensure that the communication is noticed by the senses, sticks in the mind, and affects the thinking, behavior, or activities of the audience.
Combine this with his current activities as event organizer, award judge, author, editor, columnist, copy writer, and you may conclude that he is a source of power for corporate communication.
