EBACE was the flagship event of EBAA. A flagship event is an organization's main, most significant and high-profile gathering that defines and strengthens its brand reputation. A flagship is the ship that says: “This is who we are at our best”. It is the operational and symbolic center of a fleet. The flagship is the most prestigious vessel that represents a brand publicly. The sinking of EBACE is a psychological blow to the European business aviation community and a strategic global...
Eagles soar because they always focus on their goal. One will never become an eagle by thinking like a chicken. Having said that, there is no approval for conferences with grotesque show characteristics, the gigantism, and the prohibitive costs. The eagle flies in the sky, but nests on the ground. Which brings us back down-to-earth to find the location bold enough to elevate the mission of a new-format European business aviation summit. Conducting an analysis is similar to preparing a feasibili...
It is an art to elevate an event above the common category of aviation events. The winning strategy will be Europe’s Business Aviation Transformation Summit. Europe’s Davos for Business Aviation, a summit that sets the altitude for the years ahead. Rebrand the event category. Stop using the C for convention and the E for exhibition. Replace them with the S for summit. A summit is the highest point of achievement or a high‑level meeting between leaders. Baptize the event to EBAS,...
A brand that rests on its laurels may eventually find itself sitting on a corpse. EBACE was treated as a legacy institution rather than a product competing in a changing market. The event became a high‑cost ritual instead of a high‑value platform. The clearest mistakes made were strategic misreads of industry sentiment, failure to adapt the show’s cost/value equation, slow response to competitive pressure, and late, reactive restructuring. Let’s knock off the symposium and get back to...
I am the author of incisive articles, commentaries and interviews. Yet, in contrast, I also write fictional stories about fictitious people. I know the difference between both worlds and if you ask me: “Are people in a fictitious world acting more real, than people in the real world as time progresses?” Then my answer is that real life is indeed becoming increasingly artificial. Fictional worlds often feel more authentic because they preserve genuine human qualities. Fictional characters show em...
The Caribbean will make Renewal certain, and Renewal will be the new status symbol. The Caribbean sets a new global standard of restorative luxury. Luxury that gives you your life back. The Caribbean concept where science, ritual, and climate restore what the world has taken. Those may become the headlines in the media and tourism promotion. But there must be substance behind those appealing catchlines. That is where thinking and action begins. Yet, only a handful of places in the region can car...
