EBAA’s ego failure mode forms a system of self-importance, where the association confuses administration with leadership, ritual with relevance, and legacy with legitimacy. Those modes ultimately hollowed out EBACE and now threatens the organization’s future. EBAA clung to EBACE as a symbol of identity rather than a product requiring reinvention. Legacy became the anchor that drowned it. The meta-reason for the failure of institutional narcissism is that an association becomes more invested...
The uncomfortable truth is that in the last 5+ years EBACE has lost altitude and this year it has crashed. Not because the industry is shrinking. Not because Europe lacks ambition. If EBACE were a commercial brand, it would have been killed years ago. It has no story, no soul. A brand cannot be built like a policy paper. It should have been re‑launched years ago. Based on 2024–2025 reporting and leadership statements, EBAA over-relied on a single event that lost strategic purpose. Suggested...
Movement is the message. If EBAA fails to produce a credible, future‑proof EBACE concept within the next months, it signals to the membership that EBAA has lost strategic direction, industry leadership, and possibly relevance. The membership’s reaction would not be mild—they would fragment, defect, or begin building alternatives.A failure to reinvent EBACE with a new concept would communicate damaging messages. Members would interpret the silence as proof that EBAA cannot articulate a...
The phrase “on steroids” is shorthand for exactly that: amplified beyond what is natural, necessary, or strategically useful. A reality phenomenon in the event world is when a conference becomes so oversized, overproduced, or overstuffed that its scale stops being a strength and starts being a signal of bloat, overcompensation, or misaligned ambition. It’s not a summit — it’s a bloat parade. All volume, no voltage. A maximalist event with a minimalist outcome. Bigger than necessary, smaller tha...
A feasibility study! It is the discipline that turns vision into victory. A feasibility study, that is the moment of brutal honesty before the romance of execution. It is the disciplined act of asking, “Should we do this?” before anyone wastes a euro or dollar proving that we shouldn’t. A feasibility study takes a concept and strips it of wishful thinking. Hope is not a strategy, and enthusiasm is not a business model. EBACE as well as EBAA may have to be reinvented. EBACE once m...
This is about redefining what a top aviation event can be without competing with other aviation events. Creating a summit worthy of its orbit and positioning itself as the "State of Business Aviation" where attendance is exclusive. A must-participate attend event that is intimate yet global, curated for select participants, and designed to make a lasting impact. One will never become an eagle by thinking like a chicken. Controversy frequently fosters advancement. Provocative approache...
EBACE was the flagship event of EBAA. A flagship event is an organization's main, most significant and high-profile gathering that defines and strengthens its brand reputation. A flagship is the ship that says: “This is who we are at our best”. It is the operational and symbolic center of a fleet. The flagship is the most prestigious vessel that represents a brand publicly. The sinking of EBACE is a psychological blow to the European business aviation community and a strategic global...
Eagles soar because they always focus on their goal. One will never become an eagle by thinking like a chicken. Having said that, there is no approval for conferences with grotesque show characteristics, the gigantism, and the prohibitive costs. The eagle flies in the sky, but nests on the ground. Which brings us back down-to-earth to find the location bold enough to elevate the mission of a new-format European business aviation summit. Conducting an analysis is similar to preparing a feasibili...
It is an art to elevate an event above the common category of aviation events. The winning strategy will be Europe’s Business Aviation Transformation Summit. Europe’s Davos for Business Aviation, a summit that sets the altitude for the years ahead. Rebrand the event category. Stop using the C for convention and the E for exhibition. Replace them with the S for summit. A summit is the highest point of achievement or a high‑level meeting between leaders. Baptize the event to EBAS,...
A brand that rests on its laurels may eventually find itself sitting on a corpse. EBACE was treated as a legacy institution rather than a product competing in a changing market. The event became a high‑cost ritual instead of a high‑value platform. The clearest mistakes made were strategic misreads of industry sentiment, failure to adapt the show’s cost/value equation, slow response to competitive pressure, and late, reactive restructuring. Let’s knock off the symposium and get back to...
Initiator at CARIBAVIA and RIVIERAVIA conferences.
A Specialist in Strategic Communication – i.e. communicating essential information to selected audiences and to ensure that the communication is noticed by the senses, sticks in the mind, and affects the thinking, behavior, or activities of the audience.
Combine this with his current activities as event organizer, award judge, author, editor, columnist, copy writer, and you may conclude that he is a source of power for corporate communication.
