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Alaska Air Nears Deal to Acquire Virgin America

It could be a $2 billion deal. Alaska Air has emerged as the likely winner of an auction for Virgin America , The Wall Street Journalreported on Saturday, citing people familiar with the matter. The offer was set to beat a rival bid by JetBlue Airways 0.99% , the people said, according to theJournal. Alaska Air is expected to pay upwards of $2 billion for Virgin America&nbs...

Alaska Airlines Apologizes For Inviting Everyone To 'Meet Our Eskimo'

“Meet Our Eskimo!” What could go wrong? Alaska Airlines didn’t get the reception it expected for its new brand update. Alaska Air Group CEO Brad Tilden reportedly apologized for the company’s invitation to “Meet our Eskimo” in the unveiling of the revamp. The tweaked brand, which was released this week, included a “modernized” Eskimo mascot....

Alaska Airlines Files Motion in SeaTac Proposition 1 Legal Challenge

Alaska Airlines, Filo Foods, BF Foods and the Washington Restaurant Association today filed a motion in King County Superior Court asking the trial court to hear evidence on whether the City of SeaTac’s Proposition 1 ordinance interferes with the Port of Seattle’s authority to run the airport. In August, the Washington state Supreme Court issued its opinion on Proposition 1 and, as...

Nobody wins when premium economy isn’t Premium Economy

“In the 1980s,” Canada’s Financial Post newspaper predicted in late 1978, “business travelers will look back at air travel in this decade with a certain amount of trauma.” The logic, essentially, was that passengers paying full economy fares (usually, those on business) were frustrated by how full economy cabins were getting. How times don’t ch...

Alaska Airlines Plane Strikes, Kills Deer on Runway, Sonoma County Airport Officials Say

An Alaska Airlines plane arriving from Seattle struck and killed a deer on a runway at the Charles M. Schulz-Sonoma County Airport near Santa Rosa Wednesday evening, airport Manager Jon Stout said Friday. The plane had not yet touched ground and was only a few hundred feet along the 6,000-foot runway when it clipped the deer just before 6:00 p.m., Stout said. The impact from the deer's...