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Now arriving: new cabin experience with Alaska Airlines

Starting this month, guests flying on Alaska Airlines will experience a comfortable and modern new cabin, as the West Coast airline shifts into high gear retrofitting its Airbus fleet. The upgraded cabin is the result of two years of customer research and combines the best features of Alaska Airlines and Virgin America, along with many thoughtful enhancements to make the travel journey comfortable...

Marvel Studios' first female-lead Super Hero Captain Marvel takes to the skies with Alaska Airlines

Ahead of the highly-anticipated release of Marvel Studios' Captain Marvel on March 8, International Women's Day, Alaska Airlines unveiled a special-edition plane today, featuring Marvel Studios' first female Super Hero lead. The Captain Marvel-themed plane was debuted today at Sea-Tac International Airport at a gate celebration for guests flying to Orange Count...

Alaska Airlines moves forward with new $40 million maintenance facility in Anchorage, Alaska

Alaska Airlines announced plans to build a new $40 million airplane maintenance facility at the site of the current Signature Flight Support building on Old International Airport Road. Located on the east side of the Ted Stevens Anchorage International Airport, the new hangar is located about a half mile from Alaska’s existing 37,500-square-foot facility. The company has hired local architec...

Boeing to Add Space Bins to Existing Alaska Airlines 737 Fleet

Boeing and Alaska Airlines announced at EAA AirVenture Oshkosh that the Seattle-based airline will begin modifying in-service Boeing Sky Interior 737 airplanes with more spacious Space Bins in the coming year. Alaska Airlines is the launch customer for Boeing’s retrofit Space Bin program. In total, the airline plans to modify 34 airplanes – primarily 737-900ERs (Extended R...

Boeing Could Be a Big Winner in the Alaska Air-Virgin America Merger

On Monday, Seattle-based airline Alaska Air announced that it will buy rival Virgin America for $2.6 billion. This was a somewhat surprising turn of events, particularly because Alaska Air operates a single fleet type of Boeing 737s for its mainline flights, whereas Virgin America uses the competing Airbus A320 family. Virgin America currently operates an all-Airbus fleet.  For the next...

Alaska Air buys Virgin America for $2.6 billion

There's going to be a little less competition among airlines following a big takeover announced Monday. Alaska Air Group has agreed to buy Virgin America for $2.6 billion, the airlines said. Alaska Air(ALK) said it will pay $57 per share, sending Virgin America (VA) stock soaring 40%. Including debt and aircraft leases, the transaction is worth about $4 billion. The combined airline will...

Alaska Air Nears Deal to Acquire Virgin America

It could be a $2 billion deal. Alaska Air has emerged as the likely winner of an auction for Virgin America , The Wall Street Journalreported on Saturday, citing people familiar with the matter. The offer was set to beat a rival bid by JetBlue Airways 0.99% , the people said, according to theJournal. Alaska Air is expected to pay upwards of $2 billion for Virgin America&nbs...

Alaska Airlines Apologizes For Inviting Everyone To 'Meet Our Eskimo'

“Meet Our Eskimo!” What could go wrong? Alaska Airlines didn’t get the reception it expected for its new brand update. Alaska Air Group CEO Brad Tilden reportedly apologized for the company’s invitation to “Meet our Eskimo” in the unveiling of the revamp. The tweaked brand, which was released this week, included a “modernized” Eskimo mascot....