50 SKY SHADES - World aviation news

All-time record for Brussels Airlines in 2015

Download: Printable PDF Date: 12 Jan 2016 23:45 category:
Publisher:
All-time record for Brussels Airlines in 2015 - Airlines publisher
Tatjana Obrazcova
Country: Belgium Aircraft: Airplanes Airline: Brussels Airlines

Brussels Airlines ends the previous year with a record growth. Not less than 7.500.909 passengers chose to fly Brussels Airlines to Europe, Africa or the States, or 892.042 more than in 2014. The European flights saw an increase in passenger numbers of 12.9 pct, the African network of 9.3 pct and New York and Washington 1.6 pct. The overall seat load factor grew with 2.4 percent points to 74.4 pct, with the transatlantic flights peaking at 80,7 pct.

Due to the higher passenger volumes and weight restrictions the airline transported less air freight in line with the expectations. The terrorist attacks that had an impact on Brussels in the month of December caused a temporary slowdown towards the end of the year.

Passengers choose for Brussels Airlines

“More and more passengers discover Brussels Airlines and remain loyal to our airline”, says Brussels Airlines CEO Bernard Gustin. “Our broad network and new commercial strategy are becoming more popular by the day. In the light of today’s fierce competition in the airline industry, we are very pleased with this result. We thank our clients for their trust and our staff for their efforts in making Brussels Airlines a greater airline than ever before.”

The new commercial strategy is two-fold: firstly passengers can now choose how they want to fly and secondly, they have access to a much larger portfolio of destinations. In 2015 the main elements of the airline’s new positioning were implemented. Chief Commercial Officer Lars Redeligx: “We combine service and low fares. With our rock bottom fare of 69 euro return we reach the most price-sensitive passengers, but many travellers are also tempted by our growing portfolio of leisure and business destinations. It was this strategy that made us grew faster than the market in 2015. In 2016 we will continue to offer our passengers more choice, more service, more innovation, all with a true Belgian touch. Indeed, we continue to invest in our product offering.

On top of the scheduled flights, Brussels Airlines also operated many charter flights as well as holiday flights and group travel arrangements for tour operators. The passenger numbers of this important activity are not included in the annual figures of this report. In total Brussels Airlines flew 142.605 passengers to and from their holiday destination on behalf of tour operators.

The Brussels Airlines network grew in 2015 with scheduled flights to Accra, Bremen, Tenerife, Gran Canaria, Billund, Zagreb, Bordeaux, Dubrovnik, Lourdes, St Petersburg, Calvi, Olbia and Ibiza. Other commercial highlights were, a.o., the launch of the new loyalty programme LOOP, the inauguration of ‘Rackham’ (Tintin aircraft), frequency increases to West-African countries that overcame the Ebola crisis, enhanced cooperation with tour operators, the Tomorrowland campaign, the growing success of the new lounge “The Loft”, the popularity of the Star Chefs and the Awards given to Brussels Airlines by the travel industry.



Loading comments for All-time record for Brussels Airlines in 2015...


Recommended

Riga Airport joined EASA COVID-19 prevention charter

Riga Airport has joined the European Union Aviation Safety Agency (EASA) Charter to help prevent the spread of COVID-19, demonstrating that the company is ready to work according to the highest aviati...

Leonardo delivers its first AW169 basic training helicopter to the Italian Army

Leonardo delivered of the first of two AW169 basic training twin engine helicopters to the Italian Army during an official ceremony held at the 2nd Rgt. AVES ‘Sirio’ based in Lam...

AirMed designated an accredited service provider for International Assistance Group

AirMed International has joined the International Assistance Group (IAG) as an Accredited Service Provider. Paris-based IAG is the world's largest alliance of independent assistance companies...

Bombardier Challenger 350 reaches milestone 350th delivery

Bombardier is celebrating the 350th delivery of its beloved and best-selling Challenger 350 business jet, which continues to evolve and solidify its market-leading status. The ...