50 SKY SHADES - World aviation news

This Air France ad is the top travel brand video of 2015

Download: Printable PDF Date: 25 Aug 2015 10:08 (UTC) category:
Publisher:
This Air France ad is the top travel brand video of 2015 - Airlines publisher
Tatjana Obrazcova
Source: Air france

Congratulations (or, we should say, félicitations ) to Air France for having created an advertisement that has been more popular than any other video from any other travel company so far in 2015, according to Google. A review of YouTube clips by Think with Google, the search giant’s market research arm, finds that Air France’s promotional video “France is in the Air” was the most popular video created by a travel brand and shared online so far in 2015.

More than 50 million people have viewed the video on YouTube. The ad was also broadcast in France, the United States, Brazil, Japan, China, and Italy on TV, in cinemas, and on social networks like Vine.

The advertisement was made by Paris-based creative agency BETC.

The ad was directed by the duo “We are from LA” and features a remix of Glass Candy’s Warm in the Winter as a soundtrack.

Also in March, Air France tapped BETC to choreograph its whimsical inflight safety video, using the same visual aesthetic.





Recommended

Safran selects TEAL for the production of LEAP engine turbine parts in India

At the Aero India trade show in Bengaluru, Safran Aircraft Engines, a world-leading French engine manufacturer specializing in the design, development and production of aircraft engines, and Titan Eng...

ATR reports strong 2024 sales growth, meets delivery forecast

ATR announced its 2024 full-year results, with a growth trajectory driven by successful partnerships with existing and new customers. Orders of 56 aircraft represent a 40% rise from 2023, with a...

Emirates advances fleet availability investing in Airbus Skywise S.FP+ & Core X3 digital predictive maintenance solution

As part of its commitment to operational excellence and safety through strategic fleet management, Emirates has signed an agreement with Airbus for the implementation of its Skywise Fleet Performance+...

New partnership to improve connectivity in the South Pacific - Air Tahiti Nui & Air Rarotonga

Air Tahiti Nui and Air Rarotonga announce a new partnership that will improve connectivity for travelers between France, the United States and the Cook Islands via French Polynesia, making travel acro...

Android Apps development in Riga, Latvia