Aviation news analysis
50 SKY SHADES - World aviation news

Qatar Airways in sports focus

Download: Printable PDF Date: 27 Mar 2016 04:23 categories:
Publisher:
Qatar Airways in sports focus - Events / Festivals publisher
Krista Kuznecova
Country: United Arab Emirates

Qatar Airways has signed a three-year sponsorship of Team Qatar Airways and Official Airline Sponsor to the Beach Polo Cup Dubai, commencing 2016 through to 2018.

Held under the patronage of His Highness Sheik Hamdan Bin Mohammed Bin Rashid Al Maktoum for a second consecutive year, the Beach Polo Cup Dubai will take place 1-2 April and brings together polo enthusiasts from around the world, together with a host of celebrities who all come to participate in this exciting spectacle.

Qatar Airways Senior Vice President, Marketing and Corporate Communications, Ms. Salam Al Shawa, commented: “The State of Qatar’s 2030 vision encourages the participation in a variety of sporting activities and as the national airline of Qatar, we align ourselves to this vision as well. Sport – the world over – is celebrated as a means of bringing people together, and through supporting key events such as the Beach Polo Cup Dubai, whose fans fly in from the around the world to enjoy the event, we are able to showcase the sentiment of togetherness within our own new brand message – Going Places Together.”

Gaby Katiela, Tournament and Event Director of Beach Polo Cup Dubai at Mamemo Productions, commented: “Each year the Beach Polo Cup Dubai attracts the local, regional and international polo community to Dubai for a signature showcase of our beach variation of the Sport of Kings. The event provides an opportunity for existing polo fans and those new to the sport to watch the polo players in a luxurious and premium environment. We are delighted to have the world’s fastest growing airline on board as an official sponsor.”

Qatar Airways offers up to 200 weekly flights to the United Arab Emirates, including the recently launched four-weekly service to Ras Al Khaimah, alongside; 105 flights a week to Dubai International Airport; 28 flights a week to Dubai Al Maktoum International Airport; 42 flights a week to Abu Dhabi; and 21 flights a week to Sharjah. These services highlight the level of demand for business and leisure pursuits in United Arab Emirates, enhancing access to events such as the Beach Polo Cup Dubai.

Aligning itself with a variety of sporting partnerships around the world, Qatar Airways aims to reflect the sentiment of ambition and team spirit seen in sport within the core of the airline itself. The airline currently sponsors FC Barcelona, Al Ahli Saudi Arabia FC, Qatar Stars League, Qatar Squash Federation, the International Premier Tennis League (IPTL) Asia, Pakistan Super Cricket League (PSL) and Asia and the Qatar Football Association.

Qatar Airways recently launched its new global brand campaign and tagline – Going Places Together. Drawing together a series of interconnected themes, the re-brand is a fresh and emotionally engaging direction for the airline, which has developed its messaging strategy to reflect its evolution as a brand and its global role as a leader in the airline industry.

Qatar Airways is now in its 19th year of operations and operates a modern fleet of 179 aircraft flying to more than 150 key business and leisure destinations across six continents.



Loading comments for Qatar Airways in sports focus...


Recommended

Emirates and Formula 1® renew Global Partnership

Emirates, the world’s largest international airline, and Formula 1®, the pinnacle of motorsport, today announced they have renewed and expanded their partnership until the end of 2022....

Air Zermatt celebrates 50 years of operations with new Bell 429 delivery

Notable transportation and rescue company, Air Zermatt, commemorates 50 years of high mountain operations in the Swiss Alps and celebrates the delivery of a new Bell 429 aircraft. The aviation organiz...

Ryanair Full Year Profits Rise 10% To €1.45bn

Ryanair today (21 May) reported a 10% increase in full year profit after tax to €1.45bn, as lower fares (down 3%) stimulated 9% traffic growth to over 130m guests, and an industry leading 95% loa...

ICAO unites European, Middle East and African countries to explore new approaches to cyber threats to civil aviation

ICAO Secretary General Dr. Fang Liu addressed government and industry safety experts in Bucharest earlier last week when she helped to launch the UN aviation agency’s Europe, Middle East and Afr...